Client: Afess Industrial Equipment, a leading retailer of industrial machines for the hospitality industry with 3 branches in Nigeria.
Challenge: Afess Industrial Equipment sought to enhance its market presence, drive sales growth, and strengthen its brand image. As a B2B and B2C player, they required a comprehensive marketing and sales strategy to reach their target audience effectively.
Objectives:
- Enhance Brand Visibility: Position Afess Industrial Equipment as a leading provider of high-quality industrial machines.
- Drive Sales Growth: Increase revenue across both B2B and B2C segments.
- Improve Customer Service: Leverage customer service as a key differentiator and build long-term relationships.
Solution:
Pine Media Marketing Agency developed and executed a multi-faceted marketing campaign that encompassed:
- Brand Strategy Development: Defined Afess Industrial Equipment’s unique brand identity and value proposition.
- Content Creation: Developed engaging and informative content across various platforms, including social media (LinkedIn, TikTok, YouTube, Twitter), Jiji, and company website.
- Paid Advertising: Utilized Google Ads and Meta Ads to target specific demographics and interests within the B2B and B2C markets.
- Sales & Business Development: Actively pursued and closed B2B deals with notable companies.
- Bid Management: Assisted in the preparation and submission of bids for large-scale projects, successfully securing contracts worth over 30 million contracts through effective bid management.
Results:
- Significant Revenue Growth: Achieved over 400 million naira in revenue through a combination of B2B and B2C sales.
- Enhanced Brand Awareness: Increased brand visibility and recognition across all target markets.
- Strong Social Media Growth: Gained a significant following on social media platforms.
- Improved Customer Engagement: Strengthened customer relationships through excellent service and personalized communication.
- Successful Bid Acquisition: Secured multiple large-scale
Car Tracker Nigeria reached out to us to partner with them in growing their business and maintaining their top spot as the leading car tracking company in Nigeria. After receiving the brief, we jumped straight into it.
The first step we took was to focus on their strategy.
We aimed to understand the essence of the brand and identify their unique selling point so they could stand out in the market, and we succeeded in doing that.
Once the strategy was in place, we launched their advertising campaign using the existing creative assets.
During the ad campaign, we assigned a dedicated sales representative to manage their direct messages, taking full responsibility for addressing customer inquiries and closing the deals.
Every month, we created high-quality content that fostered community, engaged the audience, and increased following.
Additionally, our content showcased more of the company’s culture and workforce.
The Result
3million Plus in ads = 2869 Leads
13% conversion Rate = 378 new clients
Over 56million in revenue = 1475% ROI
How we x2 A3 Beauty monthly sales in less than 60 days.
Background: She had an in-house goal to make 5 million naira monthly but hasn’t been able to do that; she’s been cycling around 2-3 million.
What we did: The first thing we did was to analyze her brand, understand what she has been doing so far, how she positions herself in the market, and identify her target audience. We also looked at her analytics to determine which content was performing better so we could understand what her target audience was looking for. Then, we moved on to creating the strategy.
Strategy: We did a content switch. We switched from her just posting other people’s content to her own content. We shifted from posting just products on her page to her talking about the products, what they do, and what you will achieve. We also created relevant content and found out that her audience was more interested in her showing up, so we gave them more of that. We optimized her website, improved its look, optimized the products for SEO, and achieved a 90% SEO ranking on the site. Then, we ran ads.
Also, these are the analytics from her posts; we had some with more reach and impressions.
The result: Here’s what she has to say
